Dialogue Forum: Where 3G Revenues Will Come From?
Source: Nortel Networks
This debate looked at where 3G revenues will come from, how we can achieve profitable 3G deployment and when 3G will pay. It also provided an excellent insight into the requirements for creating that elusive mass-market appeal.
With Scott Wickware,
Nortel Networks Director of UMTS Solutions, in the chair, the panel line-up
included Ted Bissell, Webraska's General Manager for Northern Europe, David
Booth, BT Wireless' VP of 3G and Strategic Projects, and Paul Brandwood, Nortel
Networks VP of Wireless Internet Market Development.
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detailed personal profiles
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Where
will 3G revenues come from? When it comes to rolling out 3G networks, the heat is on. But some say that the cost of meeting infrastructure demands is a big gamble. Scott Wickware set the scene for our debate by asking the delegates: "Why are we investing so much in 3G networks?" |
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How
can we achieve profitable 3G deployment? Moving away, for a moment, from the opportunities of delivering 3G services, Scott Wickware turned his attention to the practicalities of the business. "What is required", he asked the panelists, "for profitable migration to 3G networks in terms of both technology and business models?" |
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When
will we see the money? Having discussed both the opportunities and requirements for profitable 3G deployment, Scott Wickware popped one of the industry's biggest questions. "When can we expect 3G to become profitable?" |