Marketing Development
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As a subset of a well-developed business plan, a marketing plan help carries out the strategic marketing objectives outlined by the business plan. Infomatek's marketing consultant work with the client beyond the business development stage to develop a strategic marketing plan that defines appropriated components of the marketing plan applicable to each phase of the product life cycle.  From strategic sales and pricing strategies, to developing Sales Channels and Strategic Alliances that include Promotions, Ad-campaign, Publicity and/or Public Relations.  In addition, our marketing consultant develops and incorporates appropriate sales tactical plans, projects and estimates necessary marketing resources and timelines to provide effective management leadership and supportive activities for the Sales team (i.e., sales collaterals, market statistics, prospect leads and back-office supportive functions) that will facilitate the sales and closure efforts.  

At Infomatek, we have the knowledge and skill resources to help develop effective business and marketing plans for our clients, and as an option, the business client can contract Infomatek to actually carry out the developed Sales and Marketing plans leveraging on Infomatek's wide industry contacts in the B2B space and its marketing skill in the B2C space.  Infomatek offers contact and relationship-building Sales that are designed to provide win-win values to the seller and the buyer.  For companies that have existing Sales forces, Infomatek can compliment existing Sales Management with its strategic Marketing and Sales closures that are built on our Industry contacts and relationship building skills.  From developing strategic business and marketing plans to actual carry out these marketing strategies and to provide Sales management and supportive functions for effective closures of significant large scale projects that takes into considerations of both external regulatory and competitive environments, Infomatek offers a significant value propositions to our business clients.

  • Marketing: we go beyond developing effective marketing plans for our clients to provide one-touch turnkey marketing development services that are designed to create brand name recognition and differentiate our client products and services from competitors.   Infomatek's corporate creative services include corporate logo and marketing themes that are designed to carry out corporate strategic Sales and Service objectives.  

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  • Uniqueness:  Infomatek believes that a company's strategic direction and vision should be effectively translated into every aspects of its marketing campaigns ranging from Print Ads to Television Commercials and Corporate ID and Product Logos, each developed communication medium should be able to convey effective messages that are easily related and appreciated by our targeted end-users yet at the same time, be able to create a long lasting positive perception of the message. 

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  • Consulting: as a contracted agent of fiduciary relationship, Infomatek represents our client's interests in every project that are ranging from consulting our clients on new customer market's behaviors, its applied technologies and operational processes, their requirements, and associated corporate culture so that a strategic marketing plan can be developed and carried out effectively. 

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  • B2B Strategic Program: this B2B program provides tremendous business exposure to over 68,000 members through our Global Sourcing Affiliation (GSA) program.  For less than $3 per day, you can expose your business to over 68,000 businesses on our GSA program.

Key Benefits

Infomatek provides the following Marketing functions to effectively support the client's Sales team.   We can develop reselling and distribution channels to support our client's revenue goals.

  • Provide effective Sales strategies and enable mutually benefit Sales closures (win-win)
  • Guide Product Development to fit customer needs and market voids
  • Fulfill Business Development and Revenues objectives 
  • Provide proven guidelines and support to Sales activities
  • Achieve Company's Brand Name Recognition and Customer Loyalty

 

Channel Developments

Infomatek can help with the development, training and support of the following Sales channels

    1.  Corporate and Enterprise Sales
 
    2.  Reseller Channels

    3.  Valued Added Reselling Channels 

    4. OEM and Cross Marketing Channels 


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